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Is Internet Marketing and Working at Home the Answer to Layoffs? 7 Questions Answered
More Layoffs Ahead
Just this week, it was announced another huge layoff is about to occur at one of the nation’s largest companies. With friends and family members who work there, I must admit to some concern, even though it will not personally affect me. Since May of last year, I have been working part-time to keep the wolf at bay, while building an online business in Internet marketing. Because of this, some of my family and friends have turned to me for advice, so I am going to answer some of their questions here.
Question 1: How easy is it to get started?
Getting started is easy–making it work is, well, work. At this point, I do not make enough to take the place of a full-time job, though I am beginning to see some small successes. When I started this, I knew it was not a get-rich-quick income, but then I don’t really need to be rich, just make enough to pay my bills and pay back student loans. What I have learned in the process is that, though a few do make it work quickly, the majority of people trying to make a living in Internet marketing struggle for a long time, months or sometimes even years, before “making it.”
Question 2: Should I do Internet marketing?
It depends. Are you willing to work at something else, assuming you can find the work, until your marketing efforts pay off? Are you willing to spend hours, days, or even months working through the learning curve? There is a huge learning curve due to having to learn marketing techniques, Internet marketing specifically, keyword identification, copywriting, some technical skills, who you can trust to give you correct information, and much more. Many people are successful Internet marketers, but all they sell is information on how to be successful Internet marketers. They are hard to identify, but most of the time, the content they sell is rehashed material that 1) either no longer works, or 2) has already saturated the market and it is difficult to make money using their techniques–note I said difficult, not impossible. If you have no job and no prospects, you should get started on Internet marketing as soon as possible, and put at least 12 hours a day into it. This will be the best way to succeed, but it won’t be quick. You need to have another source of income while you get this going.
Question 3: How can I shorten the learning curve?
Find a reputable organization and sign up with them. There are a few, though they are not easy to locate. It took months for me to sift through the chaff to find the grain, so to speak. While this will not remove the learning curve, it will allow you to learn from someone who actually walks the talk and can give you specific, concrete information. Once you find this entity, read everything three times. Then on the fourth read, start following the steps they suggest. By reading everything three times, first, you are building a solid foundation to understanding what they are asking you to do. If you cannot commit to reading everything three times, work through the steps during the first read, but be sure you go back and read it again. There is so much content to absorb, it cannot happen overnight, or even in the first week. I am still learning, and much of it is just now starting to make sense.
Question 4: Do I have to know how to build a Web site?
No, you are not required to know how to build Web sites, though some knowledge or experience with XHTML and CSS is helpful. Some organizations provide free Web site software that helps you build a site, even without technical knowledge. The issue is that if something gets broken, without the XHTML and CSS skills, you may have to ask someone else for help. FrontPage, Dreamweaver, and other Web design software can also be used, but I highly recommend that you do not use Microsoft Word. Word puts in a ton of excess garbage, and makes it difficult for even a Web design guru to find and fix errors. Some organizations offer free Web site templates to their members that give the option of developing a site by filling in the blanks. Be careful of these if you don’t understand Web design code. There may be some code built into it that does things you don’t know about, and could get you in trouble–for instance, Java or JavaScript code that captures and forwards information about your readers/customers to a third party you don’t know exists. Worst case, you can find someone to build your site for you. Costs for this service range from $50 to $5000 or more, depending on what you need coded. For a simple one page site, the range should be from $50 to $500, depending on the skill and experience of the designer, as well as exactly what you need coded.
Question 5: Where can I find good information on how to do Internet marketing?
There are several resources available to you. Find and bookmark, or favorite, blogs about Internet marketing. Search for and bookmark forums about Internet marketing–lurk for a while, reading content provided as well as answers to questions newbies ask. Do they seem honest and straight forward or convoluted and confusing? Register with one or more forums after you choose those that seem most helpful to you. Spend hours reading everything in the forums, taking notes on those procedures that are interesting to you. Type up your notes to help solidify in your mind the information you have gleaned from the forums. Refer back to your notes often to be sure you are not missing a vital bit of information. Find an Internet training site, such as Wealthy Affiliate University, and sign up for membership and training. Click on the link at the bottom of the page to learn more.
Question 6: What is the most important thing for me to do?
Make a plan for each day and stick to it. Decide what you want out of Internet marketing, then plan how to get there. It has been said, plan your work and work your plan. This is especially true in Internet marketing. If you don’t plan, you will find yourself surfing the Internet looking for things to do, or doing busy work such as dusting your home office for the fourth time in two days, or reading emails. These are some of the ways to trick yourself into thinking you are actually working, when you are in fact spinning your wheels and getting no where. Keep moving forward, working your plan daily, and you will succeed in time.
Question 7: What equipment do I need?
You will need to have a computer and Internet access, or at least access to both through the local library or elsewhere. As far as equipment goes, that is all you have to have. You will need a text editor, but WordPad and Notepad, both of which came free with your personal computer, will work quite well. Spreadsheet software is helpful for keeping records, but not required. You can keep records in a spiral notebook, if you need to. A reference to XHTML coding is a good idea, but you can also look this information up on the Internet. Simply search for free XHTML HTML tutorials.
You must be persistent. How many cliches fit here? The early bird gets the worm;
Rome wasn’t built in a day; keep on trucking; press on; a stitch in time saves nine; if at first you don’t succeed, try, try again; keep your nose to the grindstone; never give up; and many more. These are cliches, because they are overused phrases. They are overused, because they are truisms. Search for, print out, and read daily Calvin Coolidge’s quote on persistence. Coolidge may not have been the best president in history, but he got this right.
To succeed as an Internet marketer, you will have to dive into the literature of the field and read deeply. You will have to be committed to the point that you will persevere when things do not work out the way you expected them to. You will have to learn who to turn to for advice, then pay attention. You will have to do it. Just do it! There is no substitution for rolling up your sleeves and getting to work–yes, I know, another cliche. Again, cliches are cliches because they are so obviously true and they work.
For more information on building an Internet marketing career, visit Work at Home in Your Pajamas: Making Money at Home Fast: Create Your Online Work Opportunity or Wealthy Affiliate.
About the Author
Linda Pogue is an Internet marketer, a college instructor, and a full-time doctoral student.
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